Marketing Electronics
Campus Commandos helped Plantronics promote the BackBeat Series Headphones through a one day student event.

One Day Student Event

Plantronics

“No way! That is so cool that the headphones can automatically pause and play”

Student Demoing Headphones
Our Results
Student Attendance Achieved

11,000+ Students Reached

Our Results
Social Media Engagement

9% Increase in Followers on Instagram

Our Results
Continued Contact

Over 1,600 Student Email Addresses Collected

Our Results
Increased Awareness

Raised B2C awareness for Plantronics

Northeastern
Tufts University
Boston University
Simmons
Suffolk University
Harvard University
Boston College

how we did this

Boston Welcome Week

Students had the chance to win a pair of headphones. Through a variety of activities, Campus Commandos demonstrated how BackBeat FIT is the only pair of headphones catered for the daily grind of the running college student. The wet head hats and fishing pool gave students a firsthand experience into BackBeat FIT’s water resistance in a socially playful environment while our jump rope contest pushed students to their limit while showing how the headphones stayed on through it all.

In order to play, students had to give us their email address or follow us on social media. Throughout the event we had pairs of BackBeat FIT and BackBeat SENSE on hand for trials and testimonials. Our reps conducted brief video interviews with the students, reinforcing the actual products they experienced.

Campus Commandos'

Campaign Goal One

Increase awareness of Plantronics headsets

Campus Commandos'

Campaign Goal Two

Increase engagement of Plantronics headsets

Campus Commandos'

Campaign Goal Three

Increase engagement among college students in the Boston, MA area for its B2C division

Extra Credit

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Increased B2C Awareness

Plantronics is largely known in the B2B category. This single event raised awareness that Plantronics is also B2C and continually outperforms competitors in reviews.