College Campus & Youth Marketing Blog
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February 6th, 2012Your Marketing Plan is So 2011
January 6th, 2012For many of us, the New Year is a time for kicking bad habits and starting fresh. Amongst the usual “lose weight/quit smoking/learn the play the harpsichord” resolutions we recycle every year, you may have overlooked something that really needs a New Year’s resolution: your marketing plan. Sure, the same plan (with minor tweaks) has worked for you the last few years, and you might think you can coast through 2012 without any major over-halls. Read the rest of this entry »
Be first to reach 40M+ (and counting) with Google+ Pages for Brands!
November 7th, 2011We’re pleased to present this guest blog post from our friend and social media expert Alex Linebrink.
As many of you know, Google is finally gaining some ground in the social networking game after the launch three months ago of their new social product, Google+. Read the rest of this entry »
Marketing Lessons from Steve Jobs
October 12th, 2011Apple’s late co-founder wasn’t just a master of technology, he was a marketing visionary. Read on for our top marketing lessons from Steve Jobs. Read the rest of this entry »
2011 Research Worth Looking At
September 6th, 2011IBM Institute for Business Value (IBV) recently published a report titled: From Social Media to Social CRM. Based on extensive survey results from both consumers and business executives, IBV uncovered significant gaps between what customers want and businesses think they want in their social media engagement. This gives you a look at the Perception Gap. We will have more data to share from the report as we read through it. Read the rest of this entry »
The Three Deadliest Marketing Mistakes You’re Making Right Now
August 1st, 2011You’re missing out on opportunities to increase sales and build a loyal customer base. Read below to find the three mistakes you’re making and how you can turn them around from the desk of Kat Rembacki, our CMO Read the rest of this entry »
Better Motivation Tools = Better Performance
July 8th, 2011Students who are intrinsically motivated to get the job done will always perform better. They’re driven by recognition, fulfillment, enjoyment, love for doing work, mastery. You never want to hire the college student whose parents say, “if he/she would apply themselves they would be so smart. If they haven’t applied themselves by now, it will be an uphill battle for you to motivate them. Read the rest of this entry »
Welcome Week Planning
June 3rd, 2011Final Exams are finally done! While college students are running off to summer internships and beach vacations, marketing directors across the country are already gearing up for Fall Semester. Summer is the prime season to lay the groundwork for your Fall Semester campus marketing initiatives. Read the rest of this entry »
3 Tips For Marketing Your Business To College Students
April 29th, 2011So you want to connect your business with the students on a college campus? This sought after demographic can sometimes present companies a logistical challenge. So we thought we would offer up some tips on how to best connect with campus organizations and in doing so, forge the connections necessary to connect with college students on campus. Here are three ways to connect with college organizations. Read the rest of this entry »
A Look at How Gen Y Communicates
March 31st, 2011Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them. Read the rest of this entry »



