From University of Illinois Student Newspaper, The Daily Illini
No one knows what can be found in the nooks and crannies of a college dorm room, apartment, sorority house or fraternity house. There may be that textbook from two years ago, multiple Unofficial T-shirts, the book bag from freshman year or an outdated iPod. Although these items may no longer have a value to the owner, there may be someone somewhere who could use them. Read the rest of this entry »
Nielson recently released the results of its annual Global Trust in Advertising Survey. The survey revealed that consumers are most likely to try products they hear about through word of mouth or recommendations from friends and family. According to the survey, 92 percent of consumers trust earned media above all other forms of advertising. Read the rest of this entry »
For many of us, the New Year is a time for kicking bad habits and starting fresh. Amongst the usual “lose weight/quit smoking/learn the play the harpsichord” resolutions we recycle every year, you may have overlooked something that really needs a New Year’s resolution: your marketing plan. Sure, the same plan (with minor tweaks) has worked for you the last few years, and you might think you can coast through 2012 without any major over-halls. Read the rest of this entry »
We’re pleased to present this guest blog post from our friend and social media expert Alex Linebrink.
As many of you know, Google is finally gaining some ground in the social networking game after the launch three months ago of their new social product, Google+. Read the rest of this entry »
Apple’s late co-founder wasn’t just a master of technology, he was a marketing visionary. Read on for our top marketing lessons from Steve Jobs. Read the rest of this entry »
IBM Institute for Business Value (IBV) recently published a report titled: From Social Media to Social CRM. Based on extensive survey results from both consumers and business executives, IBV uncovered significant gaps between what customers want and businesses think they want in their social media engagement. This gives you a look at the Perception Gap. We will have more data to share from the report as we read through it. Read the rest of this entry »
You’re missing out on opportunities to increase sales and build a loyal customer base. Read below to find the three mistakes you’re making and how you can turn them around from the desk of Kat Rembacki, our CMO Read the rest of this entry »
Students who are intrinsically motivated to get the job done will always perform better. They’re driven by recognition, fulfillment, enjoyment, love for doing work, mastery. You never want to hire the college student whose parents say, “if he/she would apply themselves they would be so smart. If they haven’t applied themselves by now, it will be an uphill battle for you to motivate them. Read the rest of this entry »
Final Exams are finally done! While college students are running off to summer internships and beach vacations, marketing directors across the country are already gearing up for Fall Semester. Summer is the prime season to lay the groundwork for your Fall Semester campus marketing initiatives. Read the rest of this entry »
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