So you want to connect your business with the students on a college campus? This sought after demographic can sometimes present companies a logistical challenge. So we thought we would offer up some tips on how to best connect with campus organizations and in doing so, forge the connections necessary to connect with college students on campus. Here are three ways to connect with college organizations. Read the rest of this entry »
College Campus & Youth Marketing Blog
3 Tips For Marketing Your Business To College Students
April 29th, 2011A Look at How Gen Y Communicates
March 31st, 2011Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them. Read the rest of this entry »
Is Your Brand Warm Enough?
February 8th, 2011According to a new study, consumers’ perceptions of a brand’s warmth, in particular, along with perceptions of its competence, heavily influence both their purchase intent and loyalty. Read the rest of this entry »
College Student Phone Home
February 3rd, 2011I was chatting with a few of my friends’ parents the other day, getting a feel for the differences between Gen Y an Gen X. One thing I picked up was the number of recent grads that are not afraid to move back home and live with their parents. Gen X’ers couldn’t wait to move out of their parents’ houses. It was extremely uncool to live with your parents after graduation. Read the rest of this entry »
Are you still flyering!?
January 18th, 2011Stop! Please! I don’t want to hear about another company whose college marketing plan is to hire students to pass out flyers on campus. BREAKINGNEWS: Flyers are wallpaper to students. There are sooo many on campus. Sure, I’ll take your flyer…and throw it into the trashcan five steps away. Read the rest of this entry »
Hey Gen X’er: Sell Me!
December 29th, 2010I recently watched an episode of Men of a Certain Age on TNT. In one scene, a Gen Y’er was walking into a dealership to look at a Chevy Camero. He had his cell phone out before the salesperson even walked up to him. He knew what he should be paying, the pros and cons from reading reviews and even facts about the individual dealership. This got me thinking…. Read the rest of this entry »
Campus Commandos in the News
November 16th, 2010Staffing Checklist
May 23rd, 2010Below is a good checklist from my Linkedin friend Rob for when you are doing some internal recuiting for your marketing/advertising campaign
•Allocate plenty of time for finalizing the staff! Don’t wait until a week ahead of your activation (or even 3 weeks) to start looking for staff. All of the best options may already be booked by then. Read the rest of this entry »
Quick Q&A Help
April 8th, 2010I always like to just help people with their questions. Below are some questions I recieved from people following me on Linkedin.
Hey Adam,
I am interested in this as well. One of the divisions of the company I work for is involved in off campus student housing for Miami, Oxford, UC (U of Cincinnati) and Xavier. Any thoughts on this market? Any students at either of these already involved in your program? Read the rest of this entry »
