sampling events
Campus Commandos helped Sharpie promote their Clearview Highlighter through sampling events on campus and trivia nights.




Our Results
student attendance

35K students.

Our Results
attendance goal

Achieved a 12%+ increase in overall attendance goal

Our Results
campuses targeted

25 campuses targeted nationwide

Our Results
email marketing

100K emails to student's .edu email addresses

Ohio State
Boston College
Penn State

how we did this

Sampling Events on Campus

Commandos sampled 25,000 (1,000 / Campus) Sharpie Clearview Highlighters on 25 campuses toward their peers. They informed their peers about their whereabouts through social media and encouraged social media engagement from those who received the highlighters as a way to say “Thank You” to Sharpie. The Commandos targeted heavily trafficked events as well a campus locations. On many occasions students who received the product were enthusiastic and mentioned that this is one of the few times that a company provided a full product and not a “sample size”.


Trivia Nights

Campus Commandos put together 3 trivia nights where attendees used the product to answer questions. This provided an authentic demonstration of the product in a fun setting. Those who took a picture of their trivia team using the hashtag #sharpieclearview received 10 bonus points toward the grand prize. We reminded the students to post their pictures as public so the trivia host could see it and award the points.

Campus Commandos'

Campaign Goal One

Increase student engagement with a new highlighter product featuring the messaging: Clear tip allows you to see what you are highlighting so you “Always Know When to Stop.”

Campus Commandos'

Campaign Goal Two

Increase awareness of Sharpie and their ClearView Highlighter product.

Campus Commandos'

Campaign Goal Three

Increase purchase consideration for Sharpie.

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