Marketing Retail
Drove a positive ROI by organizing talks in front of student organizations to discuss how to dress for success before a Career Fair.

Student Org Talks

Men’s Wearhouse

“I did see increased traffic and sales.”

Manager, store 4224
Our Results
Increased Purchases

Increased average student purchases at MW to $291

Our Results
Number of Org Talks

Conducted 34 student org talks per campus

Our Results
Coupon Distribution

Distributed 20,000 coupons which drove positive ROI student traffic into stores

Our Results
Increased Awareness

Educated students on how to dress for success with Men’s Wearhouse

how we did this

Student Org Talks

Campus reps organized talks in front of relevant student organizations to discuss how to dress for success just before a Career Fairs. Each Men’s Wearhouse Student Rep was given a wardrobe (they could keep) for their talks so they could display what they were talking about. At the end of the presentation, suit measurements were given and put on the back of a discount card for $25 off a $75 purchase.

Campus Commandos'

Campaign Goal One

Increase Awareness For Their Brand

Campus Commandos'

Campaign Goal Two

Upgrade Students’ Wardrobes For Their Next Job

Campus Commandos'

Campaign Goal Three

Raise average ticket sale once students are in store

Extra Credit

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Men’s Wearhouse Mannequin

We made sure our message lived on after Career Fairs ended for the year.

We achieved a mannequin setup within MSU’s Employer Relations and Professional Transitions Department that showcases Men’s Wearhouse styles. This relationship opened a direct communication channel with your local store and the University.