Longest Lines at College Events
Before you start a campaign, it’s critical to ask yourself: “What can I say in a few words that will get students to stop, look up from their phones, and pay attention to us?” Don’t assume students are going to stop just because you have a tent.
We promoted McDelivery for McDonald’s. Part of our student attraction magnet was to offer students a discount toward their first order (Similar to getting $5 off your first ride when you download UBER).
We caught their attention by simply announcing “$5 McDonald’s Credit” out loud. Once we created the longest lines we were able to convert on other details such as downloads.