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CASE STUDY

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THE CLIENT

CONAIR

TIME FRAME

2021-Current

ACTIVATIONS

Social Influencers

CATEGORY

Health & Beauty

OVERVIEW

Campus Commandos helped CONAIR promote their products on TikTok and Instagram through a student influencer program

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New Project
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Quote

“This was our best performing influencer campaign.”

— Lisa Boyne, CONAIR

Traditional Influencer Campaigns

Hire influencers

Scripted product placements

Followers know it's paid

High cost per post

Low trust, moderate engagement

Campus Commandos Approach

Hundreds of student brand ambassadors

Authentic product usage in campus settings

Peer trust drives engagement

Campus platform efficiency

"Best performing campaign" results

4M+

Views across TikTok and Instagram

200+

Student creators activated

Best-Performing

influencer campaign noted in Conair's portfolio

3+ years

Multi-year partnership
(2021-Current)

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Ready to amplify your brand with Campus Commandos?

Get in touch with us today to learn how we can help you reach your target audience.