Sampling on Campus
15
events
43K+
potential impressions
16K+
student fans
Achieved a double digit conversion rate on coupon redemption which far exceeded industry average
Over 16,000 Fans
15 Events
Increased shared by 85%
Over the course of the fall semester Campus Commandos worked with its university partners to create an experience well suited for the Dean’s Dip brand. Our Commandos identified areas where students were already snacking which included the following: Dean’s Dip Move-In Event, Tailgates, Viewing Parties, Pre-Thanksgiving Programs, and Homecoming Event and Float Building Event. During the events our reps distributed samples of Dean’s Dip, distributed free dip coupons, and handed out promotional items to students.
This year our contacts at Ohio State University offered us the opportunity to be the exclusive snack provider to the 400 students building the homecoming floats. Our crew hung out with the buckeyes while they built big floats in preparation for the following day’s parade.
The OSU Homecoming was even bigger this year than years past. It probably has something to do with the fact that OSU was the number one college football team in the nation, winning a championship will do that to you. That being said there were over 7,000 fans (students, faculty, parents, alumni) enjoying the parade.
Campus Commandos'
Increase awareness for Dean’s Dip outside of French Onion, Sriracha & Buffalo Ranch
Campus Commandos'
Increase purchase consideration for their next TV watching activity (Tracking Coupon)
Campus Commandos'
Conduct an extensive market research survey for the brand