Increasing Recruitment
Survey Task & Email Blast for Volkswagen Group of America

HR Recruitment

 
 

Volkswagen

“Thanks so much for sending this over – very interesting results! Whatever we’re doing is working, because we have a record-breaking 1200 applicants, and it’s only been a week and a half! And of those nearly 1200, almost 800 meet our program qualifications, which tells me that we’re getting the right type of applicants. Not surprising to see that Bugatti was the most opened link of all the ones in the e-mail itself – everyone loves a crazy expensive/luxurious car.”

-Cameron, Volkswagen OD & Learning Analyst
Our Results
28% increase

in diversity recruiting

Our Results
500+ surveys

conducted nationwide

Our Results
1200 applicants

found for Volkswagen

Our Results
30 top diversity

campuses targeted nationwide

how we did this

National Survey and Email Blast

Campus Commandos was tasked for a third year with increasing diversity recruitment for Volkswagen’s College Graduate program. Like previous years, Campus Commandos conducted a survey of our students nationwide about Volkswagen Group of America. We then created a new email blast campaign based on the survey results targeting a select group of college students nationwide.

Campus Commandos'

Campaign Goal One

Increase diversity recruitment among college students for Volkswagen’s College Graduate Program.

Campus Commandos'

Campaign Goal Two

Understand the 18-21 year old demographic’s feelings towards VWGoA

Campus Commandos'

Campaign Goal Three

Execute a laser focused email campaign based on our survey findings

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